NK Launches Haute Cosmetics with New Beauty Campaign

Swedish-based department store NK is launching a new makeup service called "Haute Cosmetics", which as the name suggests offers a high level of service in the beauty department with certificated makeup artists and unique consultations which could take as long as ten hours for the finished product. “As far as we know, there [are] not any similar services in any department store in the world,” says Karin Svensson, Head of advertising at NK. The campaign images are similarly one of a kind featu...